Texas Precious Metals Named Presenting Sponsor of Cowboy Christmas Gift Show

Two-year partnership with the official gift show of the Wrangler National Finals Rodeo kicks off in December 2026 at the Las Vegas Convention Center

SHINER, Texas — Texas Precious Metals (texmetals.com) has been named presenting sponsor of Cowboy Christmas, the only official gift show of the Wrangler National Finals Rodeo, under a two-year agreement with Las Vegas Events. The partnership begins with the 2026 event, now officially titled Cowboy Christmas presented by Texas Precious Metals, scheduled for Dec. 3–12, 2026, at the Las Vegas Convention Center, South Hall.

Cowboy Christmas is one of the largest consumer gift shows in the country, drawing more than 347,000 attendees in 2025 across more than 500,000 square feet of show floor featuring 360-plus exhibitors. The show runs concurrently with the Wrangler NFR at the Thomas & Mack Center and features custom-made jewelry, western wear, boots, original art, handmade crafts, home goods, and the official Wrangler NFR and PRCA merchandise. “At Texas Precious Metals, we value things that endure. Cowboy Christmas celebrates the traditions, values, and way of life that have stood the test of time, and we are proud to serve as the presenting sponsor of an event that brings the Western community together each holiday season,” said Tarek Saab, CEO of Texas Precious Metals.

Partnership assets include on-site, in-arena, and in-market branding, dedicated booth space at the show, digital promotions through NFR social channels, and additional opportunities throughout the rodeo season.

Bo Gardner, Vice President of Corporate Marketing for Las Vegas Events, noted the alignment between the two organizations. “Our partnership with Texas Precious Metals as the presenting sponsor of Cowboy Christmas is a perfect fit and mutually beneficial as we both continue to grow our position within the Western lifestyle,” Gardner said. “Texas Precious Metals has strategically grown its profile within our industry, and this two-year agreement provides another opportunity to showcase their expertise and offerings among our attendees.”

Founded in 2012, Texas Precious Metals is one of the largest precious metals dealers in the United States. The company operates its online business from Shiner, Texas and offers private storage at Texas Precious Metals Depository, a world-class facility serving individuals, IRA custodians, and financial institutions. Texas Precious Metals holds current partnerships with the Professional Rodeo Cowboys Association, Women’s Professional Rodeo Association, UFC, and Texas A&M University.

The 2026 show marks the 40th anniversary of Cowboy Christmas in Las Vegas. The event will again host the YETI Junior NFR, now in its 11th year, featuring 725 top youth contestants age 19 and under competing in bull riding, bareback riding, saddle bronc riding, steer wrestling, team roping, tie-down roping, barrel racing, and other events.

Cowboy Christmas presented by Texas Precious Metals will be open daily from 9 a.m. to 4 p.m., Dec. 3–12, 2026, at the Las Vegas Convention Center, South Hall. For more information, visit texmetals.com or nfrexperience.com.

About Texas Precious Metals

Texas Precious Metals (texmetals.com) is one of the largest precious metals dealers in the United States, offering gold, silver, platinum, and palladium bullion. Founded in 2012 and headquartered in Shiner, Texas, the company serves individual investors, IRA custodians, and financial institutions through its online platform and Texas Precious Metals Depository, a privately operated, SOC 2 Type II certified storage facility.

Media Contact: Kat Rice Marketing Manager Texas Precious Metals [email protected] 361-260-7121